Sky Marketing Blog

With a variety of marketing channels to address your audience, it can be tricky to know what marketing strategies to implement when. While profit is often the ultimate goal, it’s important to consider how to market to[...]

You know that your customers are not all the same, and how you address their differences and commonalities is a crucial part of your business strategy. That’s where marketing segmentation comes in.

A strong marketing objective is the key to any successful marketing campaign. Before you develop your marketing strategy, you have to establish a clear and coherent goal, whether increasing market share or improving[...]

At its core, integrated marketing communications (IMC) is a simple but powerful concept. Recently, Forbes called it more important than ever. IMC is the strategy of maintaining a thematic message across different[...]

Social media marketing is not just about slapping up a static company page. You have to give it some life. The key word here is ‘social.’

From food trucks and shoe repair shops to luxury real estate sales and recruitment marketing, your online presence is vital to your business. It’s difficult to think of any business that doesn’t need an online presence[...]

If you aren’t emailing, you aren’t living. Well, you’re probably alive, but you’re definitely not maximizing your marketing potential. It’s not just millennials who live their entire lives online. People of all ages[...]

As far back as I can remember, there have been ads all over the internet. Digital advertising has come a long way since the days of those annoying static banners that showed little if any, creativity. Most of those ads[...]